Bcg Matrix Of Microsoft Company Info

BCG Matrix in the Marketing strategy of Microsoft Its windows & online service division and business division dealing with client side businesses are stars, as it is based on the windows OS platform and with high market share on OS its related software offered by the company seems attractive to the customers.

Constructing a Strategy plan for Microsoft Corporation: As per the analysis concerns, Microsoft Corporation has not make any significant activity with the operating system of Microsoft within the sector of mobile device. Therefore, effective as well as innovative strategy needs to be acquired by this corporation. New innovative products should be taken by this company.

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Positive and huge participation of stakeholders is needed for this case. Diversified employees are the main source for doing this type of innovative as well as diversified products. Participation of diversified employees can be managed through informal participation of the stakeholders of various levels. On the other hand, Csaszar (2012) discussed about the informal interaction among the employees of this company. Informal communication and data sharing process can be very effective for interacting with the employees of the organization. The structure of informal communication within the employees can be done in order to ensure positive participation of all levels of employees from the diversified group of employees. Process of informal communication can also be very effective for sharing the data and information within the employees of the organization.

IIt can be able to deliver positive as well as effective objectives of organization. Therefore, the research and development wing of this organization needs to be considered by this corporation.

The operating system for phone can be made with effective innovation and strategy. New mobile application development is very necessary for Those Corporation in order to achieve the objective of innovative product and technologically advanced product. The improvement over the windows system and mobile can be effective for the customers also. It can attract the potential as well as loyal and new customers also.

However, recently Microsoft Corporation has acquired a phone division of Nokia in order to sell more diversified products to the customers. The phone division of Nokia has seen a significant sell within the business activity of the company.

Lots of customers are attracted with this section of Nokia. Therefore, Microsoft Corporation has taken this device for increasing their business activity within the competitive sector of the market. This acquisition strategy of Microsoft Corporation is an important activity. Therefore, the customers will definitely expect several new features from this new division of this phone.

Conclusion: Microsoft Corporation should take effective strategies in order to newly introduce the phone segment to the competitive market within the customers. This phone division is a windows phone. Miami nights game.

After this, Microsoft Corporation can also be able to make effective android phones. The most suitable strategic option for Microsoft Corporation is to make android phones for the customers as because this is the ever challenging as well as demanding market of contemporary era.